Redline Reserve

Every inquiry answered.
Every price shown.

Answers every inquiry in seconds, 24/7. Quotes off book time at your labor rate. Books the appointment.

The Snail Lab AI assistant

“what would front brakes run on a 2018 M3”

2.3 hrs book time × $195/hr
$448
Parts
$380–$780
Shop supplies (5%)
$22
Estimate
$850–$1,250
A range, not a binding quote — you'll get a written estimate before any work begins.
65%

of drivers say opaque pricing frustrates them; 78% distrust their mechanic to some degree.

Consumer surveys, 2024

21%

of service calls go unanswered — and that’s at shops with someone paid to answer phones.

Marchex call data

Gone

Google removed the “message this business” button in 2024. Those customers still exist. They just have nowhere to land.

Google, July 2024

Why this one

Quotes off your book time. Cites the law.

Every other chatbot dodges the price question or makes a number up.

This one works like your service writer: book time × your rate, plus your parts range — and it shows the customer the math.

Ask what a shop can legally charge and it answers from your list, with the code section.

It answers what you can’t get to, with numbers you’d stand behind.

Most inquiries arrive after the bay doors close.

01 How it quotes

Built the way a service writer builds it.

Labor guide book time × the shop's labor rate, plus a shop-approved parts range, plus shop supplies — with extra book time built in for the Euro, diesel and performance platforms that take longer than the guide’s baseline.

The bot shows the customer that math. Every figure traces to something the shop set.

2018 BMW M3 — front pads & rotors · 2.3 hrs book time × $195/hr
$448
Parts, shop-approved range
$380–$780
Shop supplies, 5%
$22
Estimate
$850–$1,250

02 What it refuses

It cannot quote a job the shop hasn't priced.

It says:“I don’t have that one priced.”

Then it offers to get the car in for a diagnosis. It has nothing to quote from except the jobs you priced, so there is no number for it to invent. Regulation questions you haven’t answered get sent to the Bureau of Automotive Repair and a callback, not a guess.

03 California regulations

Answers from the shop's own book, with citations.

Answers California BAR regulation questions from a shop-approved list with code citations. Eight topics customers actually ask about. Four carry a Business & Professions Code citation; the rest are answered in your own words.

01
Estimate authorization
§9884.9
02
Exceeding the estimate
§9884.9
03
Getting old parts back
§9884.10
04
Invoice requirements
§9884.8
05
Teardown
Shop-approved
06
Separate tow authorization
Shop-approved
07
Smog & ARD licensing
Shop-approved
08
BAR complaints & warranty
Shop-approved

04 Compliance

Compliance built in — and it sells.

SB 1001
It identifies itself as an AI assistant in the header and in its first message. California requires it.
B&P §9884.9 / 16 CCR §3353
Ranges only, never a binding quote, and every price is followed by “written estimate before any work begins.” It cannot quote a job you haven’t priced.
TCPA / A2P 10DLC
It only ever texts you, never your customers. Texting customers requires their explicit opt-in, so booking captures that separately.

05 Why us

Not a generic chatbot with your logo on it.

We build for California repair shops and nothing else. That shows up in what it knows and what it refuses to do.

Your approved price book
Every number it quotes came from you. We build the book with you job by job and you approve it in writing, so nothing goes out that you wouldn’t say yourself.
California rules, not general advice
The estimate rules, the bot-disclosure rule, the texting rules — all of them written in, with the code sections. A chatbot built for restaurants and dentists knows none of this.
One trade, one state
Every edge case another California shop hits makes your bot better. A vendor spread across fifty states and thirty industries never gets that compounding.
You’ll know where you stand
Nobody publishes what a shop your size actually gets in web inquiries. We measure it, so you’ll see how your volume compares instead of guessing.

06 Getting set up

About an hour of your time.

We need your hours, your services, your labor rate, and the jobs you quote most often — with the book hours and parts range you’d stand behind. Nothing you don’t already know off the top of your head.

  • A 20-minute call: hours, services, rates, what you don’t do
  • Your price book — the 15 to 25 jobs you quote most
  • We add it to your website, or your web person does in two minutes
  • You try to break it before a customer ever sees it

07 Founding rate

Try it on your own shop first.

Your hours, your services, your labor rate — running at a link you can open on your phone and hand to your service writer. The first five shops lock the founding rate for life, in exchange for a testimonial once it’s earned one.

$197 /mo

Locked for life · first five shops

  • Your own bot, set up with you
  • Price book and BAR answers you approve
  • Books appointments and texts you the moment one matters
  • Monthly report: conversations, after-hours %, bookings
Get your demo

08 Run your own numbers

Three missed calls a day is not a rounding error.

Don’t take our word for the size of it. Put in what you actually miss on a normal day and see what it comes to.

Estimated revenue walking to another shop $20,318/mo
Missed opportunities per week15
Of those, would have booked11
Redline Reserve$397/mo
Break-even1 repair order

Booking rate of 70% applied to a five-day week. An estimate for sizing the problem — not a forecast, and not a promise of recovered revenue.